We help companies, businesses and brands with their native advertising so they can be found in the publications where their customers are waiting.
Are you looking to start a Native Advertising campaign, looking to discuss one or even have one moving at the moment and want to run through it? Then book a time with one of our people to discuss and see what we can do to help
All of our clients have one thing in common, they all want to sell their services or products. In order to do this, we have to get them in front of the people who are looking or are interested in the products or services.
Native Advertising is based to some degree on data, therefore we can engage with who your customer or client is and get in front of them on the correct publications. Like any form of advertising, the data is vital and we use the data for the right results.
Native advertising is essentially paid traffic, you’re paying for the traffic to your website but you often find the traffic itself is much cheaper then say another model such as Google Adwords. However, the nature of the online publications and websites means the traffic is relevant. Therefore it is traffic that is ready to convert into your sales funnel.
All businesses are different and so are our clients. We will study precisely your potential client and the service or product that you have and will use platforms from Outbrain to Taboola or even Social media platforms from Twitter to Linkedin to get in front of the people that are your potential customers from age to geography.
Did I mention all of our clients are different? Well they are and all businesses are different and have different needs. We can work with you from scratch to put a campaign together, we can even put your creative together. On top of this, we can even work onsite where we are able to tweak areas for better conversion, conversion copy outside of search is paramount so conversion copy is one of the areas we focus on heavily.
If you have a creative department, team or anyone within the company that deals with the creative, we can give you a spec and get everything put together to get your Native Ads up and running. The thing with Native Advertising is it has to spark an interest in the reader so the curiosity gap to the power of you is always important.
Its equally important to consider technical factors such as retargeting and re-marketing when it comes to Native Ads and again we will be here to help
Native advertising in the US alone reached $45 Billion in 2020, doubling from 2018 on a mobile
Native Advertising sector is predicted to grow in 2025 to $400 billion
According to Outbrain, Ads that are shown on premium websites are 44% more trusted then those shown on social media
We are not saying do Native Advertising over other channels and we do other channels such as SEO
However, Native Advertising should be part of your channel because…
Native Ads are a lot more cost effective than Google Ads, we not down playing Google Adwords because when done right its very effective. Native is also cheaper then Social Media
Native Advertising when done correctly will create trust via the websites and publications you are on, as it will be related to your niche and market and it can very easily be a high traffic and respected website
Native Advertising builds brand awareness to you, its all content driven and allows you to direct users to your funnel with ease